Sonoma.Net

Sonoma.Net was a company Dave Roberts and I formed back in 1994 or '95 to create websites for local businesses in the North Bay (San Francisco area, if you're not from here). We wanted the logo to evoke this area — the rolling green hills, our famous wine industry — while also suggesting the growing tech emphasis.

The logo translated beautifully to various uses on our website, business cards, stationery, signage ... even embroidered on shirts and ball caps.