Writing

Writing is my first love, although graphics is running a very close second. I started out writing advertising copy, and I still love to do that. I've written well over 15,000 radio spots, hundreds of print ads, and many, many websites. I agree with Stan Freberg (one of my heroes): the pictures are so much better on radio — what the reader sees in his mind's eye is more vivid, and more meaningful, than whatever picture we can provide.

I believe in the power of language. Choosing the right words, and the best way to put them together can make the difference between a project that is "good enough" and one that is great.